Funnel and CAC payback by channel
October · HubSpot + ad platforms + Stripe · built by Marketing
New MRR
$78.4K
▲ 11% vs Sept
Blended CAC
$8,580
▼ $640 vs Sept
CAC payback
10.8 mo
target ≤ 15, at 80% gross margin
Lead → close
2.3%
▲ 0.2 pts
Funnel, October
CAC payback by channel (months)
By channel
Channel
Spend
SQLs
Won
CAC
New MRR
Payback